Samsung Galaxy S4: Celebrities First choice

Celebrity endorsements have been the most reliable source for most of the brands. There is a myth amongst all the brands, if a brand, endorsed by any of the well renowned celebrity, the brand becomes a success. Samsung Galaxy S4 has been one of the best and the most loved mobile phone in the market today. It has only been a week or so but there is an astounding increase in its sale. Most of the people across the world love to go for Samsung Galaxy S4 Contract Deals rather than any other phone. Now days, various celebrities have also been quite keen against the endorsement of this brand.

Samsung has been one pioneer in the mobile industry and the various celebrities have talked about it. A couple of days back, David Ferrer, world No. 4 Tennis player, tweeted about the S-health feature of the Samsung Galaxy S4. His tweet was an appraisal of the S-Health feature of Samsung Galaxy S4 and he added that this new feature has made him train better. However, there has been one problem with the tweet, and people were not satisfied that he has been using the latest flagship from Samsung. The reason behind this belief is that he tweeted with his iPhone and that has made the people go crazy. This gives a very clear idea that the celebrities use iPhone, that might just turn be a reverse marketing for Samsung and the people might even go for Apple iPhone contracts rather than Samsung.

These types of blunders have been very common with it comes to the celebrities. There is quite a long list of such incidents. Alicia Keys, one pioneer for Blackberry, posted tweets about the awesome features of Blackberry with her iPhone. Again, she posted using various other iPhone apps to post about Blackberry that are not even available on the Blackberry 10 Smartphone. So, all in all, a huge controversy was created due this activity. Therefore, the "celebrity" factor has worked many times but there has been a great disaster many times. There are various such incidents when the celebrity factor has been a disaster rather than giving the brand a huge boost.

So, here the brands need to keep one very important thing in mind and that is "Look before you leap." So while choosing the endorsers, it must be kept in mind that the person does the activity with the predefined phone. It can give the brand and the phone a huge boost and only then, the endorsement can be a success.